digital-marketing
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Why Most AI Supply Chain Projects Fail — And How to Get Them Right
Why technology is rarely the real problem AI is now firmly on the agenda of most supply chain organizations. Forecasting, inventory optimization, transport planning, risk sensing, and control towers are all marketed as AI-powered solutions. Yet despite the investment and attention, a large share of AI initiatives fail to deliver sustainable impact. The reason is Continue reading
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10 AI Tools That Will Replace 1,000 Hours in Supply Chain Operations
AI in supply chains is no longer about theoretical efficiency gains or experimental pilots. It’s about something tangible: reclaiming thousands of hours from repetitive, low-value work and redeploying that time toward higher-impact decisions. Lora Cecere’s research consistently emphasizes that the most successful AI projects are grounded in narrow AI applications—targeted tools that directly improve sensing, Continue reading
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Integrating AI and MarTech: Revolutionizing the Content Supply Chain
Introduction As the digital economy continues to evolve, content has become the engine driving engagement, conversion, and loyalty. In this environment, the content supply chain—from ideation and creation to distribution and measurement—has grown increasingly complex. Marketing technology (MarTech) stacks have helped streamline this process, but they are now reaching a new level of transformation with Continue reading
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Embracing a Data-Centric Approach to AI: Transforming Procurement in 2025
Introduction In 2025, procurement is undergoing a significant transformation, fueled by the growing maturity of artificial intelligence (AI) and a shift toward data-centric strategies. Rather than focusing solely on algorithms, leading companies are prioritizing the quality, structure, and integration of data to unlock AI’s full potential. According to Gartner’s recent insights, chief procurement officers (CPOs) Continue reading
AI in the Chain 