Demand forecasting
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Why Predictive Analytics Is the Backbone of Future Supply‑Chains
Context: A Volatile Supply‑Chain Landscape Over the past few years the global supply‑chain has moved from a relatively predictable environment to one characterised by volatile demand, geopolitical tensions and rapid technological change. Port closures during the pandemic, shifting consumer preferences and trade policy shocks have revealed how fragile traditional planning practices are. In response, businesses Continue reading